International Business Machines Corp is rolling out a cognitive tool powered by its Watson supercomputer that uses companies’ internal data to answer questions about performance and efficiency, and predict outcomes.

IBM said the tool - the latest in a series of Watson products unveiled by IBM - will make more widely available data analytics capabilities long reserved for research scientists. The move is part of IBM’s effort to shift resources away from a slumping hardware sector into more profitable fields like cloud computing and analytics.In August, IBM launched Watson Discovery advisor, a tool scientists can use to identify patterns in data. In July, engine maker Pratt and Whitney said it would use IBM’s data analytics to predict aircraft engine trouble.

Watson Analytics clients can upload their business’ data and ask the tool personalized questions like, "Who are my most profitable customers?"Watson, which uses artificial intelligence to quickly analyze huge amounts of data and can understand human language, may ask several follow up questions to give clients the most accurate results possible.The cloud-based tool will then analyze various data sets and provide answers and visualizations that predict future outcomes.

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